Augmented reality

This is a summary of different points on the new technology "augmented reality"

Academics at a US university are laying the foundations of a new form of digital marketing that involves augmenting Google Earth with dynamic information to create a living city. Academics at the Georgia Institute of Technology have created an 'as live' version of Google Earth in which cars travel on motorways, people play in parks and shops and offices are open for business.
The technology (displayed in this video which manages to make something exciting seem rather dull) could herald a wave of new marketing opportunities for companies looking to promote their range of services.[1]

In contrast, augmented reality - in which computer graphics are layered onto a real world image - was the boring sub-technology confined to sports footage replays and technical engineering.[2]

In a story that got a bunch of reporters and bloggers excited this week, Babak Parviz, a professor at the University of Washington, recently wrote about LED and radio-powered contact lenses that could both monitor health and display information over the user's visual field. The latter functionality -- information display -- was the bigger story this week, exciting the legions of writers who are following each and every advance in "augmented reality."[3]

WIKITUDE World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smart-phone[4]

[1] http://www.revolutionmagazine.com/news/938024/Google-Earth-+-augmented-reality---wow/
[2] http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10597232
[3] http://www.examiner.com/x-22731-SF-Artificial-intelligence-Examiner~y2009m9d13-The-Unbundling-of-Augmented-Reality---Behold-the-Bionic-Eye
[4] http://www.wikitude.org/world_browser

(lol soz Fi)